Wish you could find a way to get around the barriers that are keeping you out of work, and find a ’soul mate’ job…even in today’s lousy job market.

Are you thinking these kinds of thoughts as you look for work?

• “There’s just way too much competition…”
• “Companies are laying off, not hiring…”
• “It’s Impossible to get through the HR systems to talk directly to the right people…”
• “If you don’t know someone on the inside, you can’t get interviewed…”
• “Recruiters and networking just aren’t effective in a market like this…”

Want some good news? None of that matters if you do what Audrey did to get the VP to want her so bad that he had HR create a position just for her.

Even if every other person in your career field stuffs their resumes full of big fat lies, memorizes some zippy elevator pitch and stays up until 3 a.m. firing off resumes for hundred of jobs they’re only remotely qualified for — you can still beat them out and land a new job.

In fact, if you ignore most of the “conventional wisdom” you can turn yourself into a magnet that powerfully attracts managers who will choose YOU over anyone else in their enormous stack of resumes.

What Did Audrey Tell Them?

The Most Human Parts of Her Unique Story.

Your story is the most powerful marketing weapon available – if you learn how to tell it correctly.

We were literally at McDonalds, writing ideas on a yellow pad, when Audrey said it:

“It’s like I have to sell myself all of a sudden.”

She was astonished at the thought…she had never had to compete for work, or try as hard to get people to understand the facts about who she is and what she can do. And she worried that maybe her story wasn’t good enough any more.

Not true. It was good enough!

We spent time talking about her, what she was all about and why she was that way. We dug into how her uniqueness made her different…her approach, relationships, and success rate.

And her job search took off like a rocket.

• Once she found her story, she could figure out who would want her more than any other candidate on their list.
• Once she found her story, finding that audience became a very simple game because she could focus.
• Once she found the audience, she just could tell her story in a way that connected very specifically with their desires and hopes.
• Once she found her story…she got hired!

If you’re at the same place, ready to admit that selling is going to be required, take heart: you absolutely have a story, and you can rapidly turn it into tools that will beat other job seekers by getting there first, selling better on paper, and being more truthful and credible in interviews.

Here Are Some Other People Just Like You, Who Learned to Market Better & Regained Control of Their Future.

(And they can get themselves hired again, any time they want to.)

• Jamie Shinabarger – a small bank CEO got hired by a bank 10 times bigger than his last one – after he got fired from his last one for being at the wheel when his old bank went into a financial ditch.
• Maria Quelha – a savvy, bright manager who got a plum job managing vendors for a local telecom – despite two years of not working for personal reasons and having no network in her new hometown.
• Howard Tshuchiya – an introverted Software Quality Assurance Engineer landed a job without having the right ’skill set’ by selling himself exactly for what he is: an introverted, heads-down guy.
• Dax McGinnes – a hard-nosed, young sales guy who beat 85 more experienced salespeople out by bringing to his interview something no other candidate bought in – appointments for sales meetings with live prospects he got even before he was hired.
• Nigel Hoyeland – an expat from the U.K. who didn’t know the first thing about how to land work in the US, but found himself grabbing a hand-in-glove job with a notoriously picky employer.

You may have some of the same challenges these job seekers had.

You also could be exactly where they are today: putting money in your checking account, re-starting your saving for college and retirement, fixing all the broken things around your house you’ve put off fixing…in short, you could put your life back on the track it was on before you lost your job.

Regardless of how fierce the competition is, even if there aren’t any jobs visible in your field, no matter what ‘bleeding edge’ skill anyone thinks you’re lacking.

If you learn to market yourself well, you’ll be a top candidate simply because you can communicate better.

Your Story is Good Enough (Right Now) to Beat Our 95% of the Competitors for Whatever Job You Choose to Apply to.

Audrey’s story was – in fact, it was precisely the story her new boss wanted to hear. She was the missing piece to his puzzle, but she wasted four months marketing herself the wrong way!

You see – the issue isn’t necessarily how good you are. The issue is how well you can COMMUNICATE how good you are to the right audience. In this market, standard 1990’s job hunting advice will keep you out of work for a long time.

Are  you:

1. Focusing on skills and experiences like you’ve always been told? This automatically forces you into the most ruthless level of competition!
2. Writing generically, hoping to click on as many potential jobs as you can? If you are, you’re shooting yourself in the foot with the people who want the unique, one-of-a-kind you!
3. Hiding the “flaws” other people think are in your past? That’s the advice most people get – cover them up. Instead, you could be using them for what they are – ingenuous selling points.
4. Using the narrow-minded, limited documents the HR profession says you have to use? Instead, you could be generating interest and passion for who you uniquely are by stretching the ‘rules.’
5. Afraid of selling yourself and looking like a used-car salesman? With the right approach, you can avoid feeling and looking bad, and be very effective in interviews.

In short – the job hunting system devised by HR professionals and Job Board conglomerates is just fine in a busy job market, but slow death in a crowded one.

Present The Right Information Correctly, and You’ll Grab Attention Like Angelina Jolie Walking Naked Through A Paparazzi Convention.

I’ve been a recruiter for 16 years, so believe me: very few job seekers are really marketing, they’re just filling up resumes with the expected buzzwords…it’s a bunch of words about them, and that’s not marketing.

Here’s a picture that represents the hierarchy of information people can use to market themselves:

90% of resumes are stuck in the top two layers – skills and experiences: even to experts in their field, these resume read like reading ancient Latin texts…no one can interpret them.

Are you dumping buzzwords in a loosely chronological layout? It forces the reader to think between the lines to figure out how all that stuff adds up.

They only want to know one thing before they commit to a meeting: can you solve my problems and how would you go about doing it?

Guess what percentage of HR, recruiting or hiring professionals today has any interest or time to interpret a gaggle of buzzwords? Zip. Zilch. Nada.

HR people think explaining yourself is your job, and in a crowded market, they’re not going to do any of your work for you, they’re just going to move along to the next resume.
In fact, if you’re getting lots of objections (“You don’t have the latest version of xyz;” “Well, it’s been at least 2 years since you abc’ed;” “I’m not sure your 1,2,3 is quite what we’re looking for”) it’s a sure sign you’re selling at the wrong level – sell at the skill and experience levels, get bumped out at that level!

You’ll look like the living, breathing, intelligent human being you are and get more interviews when your story connects plainly, simply to their pain points.

Most Resume Readers Assume You’re “Stretching the Truth” in Your Resume.

But They Will Believe You When The “You-nique” You Offers a Special Solution to the Pain or Problems They’re Faced With.

People hire people. And they try to hire the ones they think are uniquely situated to help them fix some problem or solve some pain. THAT is, ultimately, what they’re interested in…what’s unique about you and how you would address their problems. They want to know how what they will get from you is better than what they would get from someone else.

Think about it: once you’re in the interview process, and you’ve answered basic questions about your skills and experiences, do they hire you on the spot?

NO! They still want to know all sorts of things about you:

• They’re itching to see what your values and habits are  – so they can know whether you’ll be a long-term contributor, or whether they will regret choosing you.
• They spend hours of  time trying to get an honest gauge of your passions and interests – so they know if they can depend on you will fit in.
• They’re dying to know how you’re react to certain situations – so they can see if  you’ll screw up some important relationship with customers or suppliers.
• They want an honest, gut-level check on why you so the things you do – so your motives are always transparent and they won’t have to guess where you’re coming from next time.
• They’d shoot you with a tranquilizer dart and hook you up to a machine if it would tell them what you’re going to resist and respond to – so they can figure out how they’ll have to manage you and whether it will be worth it.

Telling them up all of this up front in your resume moves you past “evaluation” and into “consideration!”

Inside Your Story is a Gold Cable Wired Directly Into the “I Have to Have You” Part of Your Ideal Boss’s Head.

I know you’re probably spending hours every day surfing on line, wearing out your reading glasses trying to submit your resume for as many jobs as you can…

That, my friend is a recipe for a long wait in the unemployment line. Why? Because in reality you don’t fit 80% of those jobs. You WANT to fit them. You can imagine fitting them, and can stare at the job and see the parts you do fit, but in reality you don’t.

And because you’re trying to write a 2-page resume to cover all those jobs, you’re SLAUGHTERING your chances of connecting with the people who are rea lly predisposed to want YOU rather than anyone else.

If you think about it, in your job hunting universe of possible jobs, you only fit about 20% of the total. Those 20% lie at the convergence of three circles:

1. Who you uniquely are.

2. What pain and problems the employer is having that you’ve solved before

3. Their specific corporate environment and tools .

Inside that 20% is a manager who is looking for someone exactly like you!

Your “Ideal Client” Thinks Like You, Has Your Values…and is ALREADY PREDISPOSED To Select YOU Over Anyone Else.

If you can figure out who you are, and who your profile client is, and you market ONLY for them, you’ll be able to instantly catch their eye. Selling to your ideal client is a snap – like telling stories about your childhood to your best friend.

The idea has been around for centuries – it’s called Pareto’s Principle. It says that 20% of your efforts (in job hunting or any other endeavor) will produce 80% of your results. Focusing and letting go of the 80% allows  you to eliminate resume clutter and become starkly visible to the 20% of potential employers that will prefer you just because you’re you!

On paper, you will look like the exact person they need to get the work done.

Clearly. Obviously.

They will print off your resume, stalk off down the hall, and demand to know why HR hasn’t gotten you in for an interview yet. (I love it when they do that.)

Stop and Ask Yourself Right Now:
Is The Real, True Me Shining Out, Or Do I Look Just Like Everyone Else Who Does What I Do?

If so, you’re probably following all kinds of advice, much of it contradictory, and not getting any forward momentum because your marketing is based on old advice that won’t work in this market.

Do you think you might be making some of the fundamental marketing and selling mistakes we’ve discussed here -

• Are you selling buzzword and experience, not YOU? (There’s a right way to market yourself, and there’s the ‘car salesman’ sort of way…)
• Are you’re trying to be all things to too many people, hoping for a quick score, rather than figuring out and focusing on the manager who will see you as a gift from heaven, not just another job seeker? (Most of the jobs you’re applying for won’t hire you!
• Are you getting your message to the hiring manager, or going through the HR channel and never getting called back? (Have you figured out how to effectively go around HR?)

How would you like a guided tour to correctly marketing yourself.…and only pay if you get results you’re satisfied with?

I’m about to launch another “Bobsled Run” Group Coaching Session. Bobsledding is a team sport…it’s fast, downhill, with lots of gut-wrenching turns and a goal line. The whole point is to get there quickly!

It’s a group coaching program people like you have used to get their job search on track…like Howard:

Introverted Software QA Engineer Takes Only 3 Weeks to Get His Story Perfected and Land a Job

(Testing a Programming Language He’s Never Even Seen)

Howard thought not having the right buzzwords on his resume was the thing keeping him unemployed – right up until the time he decided to sell his story and value, not his skills. Then programming languages, tools and certifications became a minor issue , easily overcome by the fact that he was the right PERSON for the job.

He got hired so fast I had to do a make-up session to deliver the final two weeks of the program. That’s a land-speed record for my program (and not typical)…but it’s exactly what I hope happens for you.

I called it the Bobsled Run because I envisioned it as a lightening-fast, hang-onto-your-behind, human-propelled team dash to better marketing and sales. And it’s working – for Howard and others.

Acquire the Precise Skills You Need to Conquer the Job Market Scary-Fast:
“Get Hired NOW Bobsled Run”

Here’s the scoop:

We start with five consecutive weeks of intensive, 3-hour small-group workshops:

Why workshops? Because it’s the fastest way to give you the most critical information you need, in a way that helps you see it, use it and interact with other learners to get the maximum benefit in the shortest possible time.

The results are spectacular so far! Here’s what we cover in each session:

Session One: Direct-Marketing Magic

• What Google does that has vaulted them to the top of the trillion-dollar search industry – that can help you rapidly get identified by the right people.
• How your deeply held values and beliefs can trigger powerful, positive reactions from potential employers – ALMOST NO MATTER WHAT THEY ARE.
• How to discover the million-dollar seams of valuable selling ore right there in your own background – that you’re overlooking because you think it’s not important.
• Generating eye-pulling ‘testimonials’ that become powerful marketing additions (and help you see and appreciate yourself more accurately).

Session Two: Making the Pain Connection

• Do the one thing almost no job seekers do (that helps you connect with the human being reading your marketing better than any other thing you can do).
• Structure the most persuasive parts of you skills and expertise into powerful emotion-generating arguments to meet you – a unique selling proposition NO ONE ELSE will have.
• Get inside your customer’s head – and talk to them right into the conversation they’re having right now about their needs, hopes and desires.
• Fashion your most sellable features into deep-penetrating marketing weapons you can use – even if you never send another resume again.

Session Three: Sailing Through The Toughest Objections

• Learn the mechanics and passions of the interview dance – know when to sell and when to make THEM sell you.
• People hire who they like – learn how to make them LOVE you in the interview.
• Prepare for the objections interviewers will have about you so no one can stump you or throw you off your game – including the ‘elephant in the room’ like age, employment gaps or salary expectations.
• The single factor almost no one teaches about interviewing that will get you farther and deeper in interviews, that’s so simple anyone can do it.

Session Four: Getting More Shots at Worthwhile Targets

• Learn the headhunter’s tricks to finding more jobs online…and then getting directly to the people in the hiring loop (and Around HR).
• Job Intel 101 – how to find, swipe and use everything HR people want to hide to find the right job faster.
• Put irresistibly compelling arguments in the right places when you apply.
• Learn why no one ever hires a generalist…and how to get around that even if you are one.

Session Five: Life-Long Marketing on Auto-Pilot

• Develop specific, customized plans you can implement – make social networking and mass marketing work for you.
• Find and stay in the ‘jet-stream’ for opportunities that fit your best dreams and hopes.
• Learn everything you need to know to figure out which headhunters/recruiters to work with and how to get then firmly in your camp.
• High-impact follow-up systems that will turn busy managers, recruiters and HR people into friends eager to keep you informed.

Five weeks of intense, eye-popping marketing and sales training that’s designed specifically to make you the most effective job seeker in whatever job market you’re in…rapidly!

I can and will help you – and just so that you get what you need, I want you to understand, this is not just workshops…you also get:

Bonus #1 – Lifetime access to new content

You’ll get LIFETIME ACCESS to the materials and join an exclusive group of people who have been trained in these tactics (many of whom are back at work) on my Members Only Site. In a workshop environment, we’ll have to focus on the most critical parts of what I teach, but you won’t miss anything or future additions to the material because you’ll have this access (normally $35 per month).

Bonus # 2-  A Group to Share the Road With

I don’t want you to be alone! One of the benefits of one-on-one coaching is that we talk weekly, sometimes daily! To balance the need for interaction, learning and venting, every week you’ll be paired with a buddy in a system designed to help you build your network, find new leads, and help each other use what you’re learning. You’ll have a complete listing of every past bobsledder so that you can rapidly expand your network, and planned weekly “Buddy Calls” with them.

Bonus #3 – Three months of weekly traction calls.

This thing moves pretty fast – you’ll get the ‘fire-hydrant’ method at each workshop, so between classes, you’ll get a regular weekly teleconference exclusively for your bobsled group. We’ll go over successes, answer questions, catch you up if you missed anything, and share more leads. All calls are recorded, so if you can’t be there, you’ll still have access to anything pertinent.

Bonus #4 – Three months focused implementation labs.

This isn’t just learning – we’ll have labs where you can meet other MPC clients, and focus on implementing. Bring your questions, tough issues, and we’ll solve them in labs. Each month we rotate through 3 topics that have proven most valuable to past clients: interviewing (selling yourself in person), finding and targeting your marketing to MORE jobs, and building a well-oiled marketing machine to bring you HIDDEN jobs.

New option – Your OWN Copywriter

We build six deadly-effective marketing tools during the Bobsled. There’s lots of instruction and examples, but most of the writing is on your own with me checking it each week. If you want expert help, you can hire (reduced cost today) writing assistance from an experienced copywriter trained in the Most Placeable Candidate system…see prices and details below.

I can hear you now…”How much?? “

First let me set your mind at ease -

Years ago when I started my first business I made a promise to myself – what I sell will either deliver FAR MORE VALUE than what people pay me for it, or I won’t sell. So before the price, here’s my guarantee:

My “I Don’t Want Your Money If I Don’t Earn It” Guarantee:

Come to the class. Participate fully. If you’re not convinced that this program will transform your job search (and your career forever) by the end of the second workshop, give me the materials back and I’ll give you a 100%, no-nonsense refund.

I realize you don’t know me from Adam, so I decided to take the risk of spending money completely away for you.

That means I’m offering you the chance to try out the MOST FUNDAMENTAL PARTS OF THIS SYSTEM by attending the first two weeks. Then, you decide if it’s getting you job hunting traction.

If not, I’ll give your money back!

I know how it feels to be out of work for an extended period – back in 2001 I got laid off and it took me six months to find ANYTHING.  I was terrified that if I spent money on even one unnecessary thing we’d go under. But we did spend; and we didn’t go under.

But I learned something – if you think you need to hang onto every cent right now…may I politely disagree?

This is one of those times when the cost of NOT getting the information may be much higher than the cost of getting it.

My clients’ average income is $82,000 per year. That’s around $6,800 per month. Most waited 5 months before coming to me for help. So they LOST $34,000 figuring out that 1990’s job hunting skills aren’t working in this market.

The Cost of this Investment in You -

Only $657.

$1097 if you want dedicated writing help.

That’s a tiny fraction of what you’ll lose if you can’t market and sell yourself in this ultra-competitive job market. So if you find a job even just one week faster than you would have without me, you’re ahead of the game!

You’re probably facing lots of ways to spend that amount of money every month – but can you think of one that might get you to work faster than learning how to market better than 90% of your competitors for the available jobs in your field?

If You’re a Professional Making $82,000 Per Year, Getting a Job Even One Week Faster Would Pay for This Program.

NO ONE I KNOW offers this kind of guarantee – or price – or intensive content – period. I dare you to call and compare content, prices and guarantees. They don’t have one.

And up until my mentor convinced me to try this as a group program, if you bought all this one-on-one from me it would cost more than $3800!

• 15 hours of coaching
• Up to 30 hours of implementation lab access
• Your own personal, highly trained copywriter (optional)
• 6 hours of call-in time
• 6 hours of designed one-on-one time
• Traction and buddy calls for 3 months
• Online access to my members-only site FOR LIFE.

But by committing to a group program, you can get the fast-track to marketing yourself better for a fraction of the fees I’m regularly getting today from one-on-one client…and a tiny fraction of what  “Conventional Wisdom ” is costing you in lost income.

And I want to assure you – you will not just get some materials and a group class, and then you’re on your own. That’s why I’ve included hours of designed one-on-one time in the program, so you and I get to work together through the tough spots… me looking over your shoulder and guiding you to implement correctly.

I’m right by your side every step of the way, with knowledge, support and a program designed specifically to boil out your story and get it into the hands of people who need you.

How to Claim Your Seat

The Next Get Hired Bobsled Run Is…TBD…

If you’re interested in hearing about the next start date, simply email me and I’ll add you to the list…

Scott Birkhead
President, Most Placeable Candidate

P.S. – Seats fill up rapidly, so don’t wait. I only run this group once per month (depending on my one-on-one client workload) so if you wait, there may not be a spot.

P.P.S. – You’re not risking anything because all the burden of proof is on me…if I can’t prove to you in the first two weeks that I can change your ability to get work, you can get every dime back.

P.P.P.S – You’re getting almost $3900 worth of consulting, information and coaching for so little the other guys laugh at me.