It will, when you can put exactly the right words, in exactly the right place on your resume…every single time.
Dear Job Seeker –
Is this you: diligently searching the online job boards and company web sites, spending eye-blurring hours tracking down information and cranking out resumes…10 or 20 every week for months, but with nothing to show from all that work?
Maybe you tried a resume writer. Maybe you trust the outplacement counselor that said, “Your resume is fine.” Maybe you’ve stopped listing to resume advice at all because it all seems contradictory and ineffective.
Can I let you in on a little insider secret?
In 16 years as a recruiter I’ve seen somewhere north of 10,000 resumes while filling 730 jobs. And I can positively tell you that I blow off 80% of them within a few seconds. Yep, that’s the truth: I don’t actually read the majority of them. I scan ‘em and delete ‘em as fast as I can go. I know – that probably either ticks you off, or confirms what you’ve suspected all along. But before you throw a shoe at me…
Want to know why it’s so easy to knock them out so fast?
The number one reason I don’t read most resumes as a recruiter:
Is simple – it’s not clear at a single glance that the resume actually fits the job.
If you think about it, that doesn’t make a lot of sense. After all, a resume is supposed to match the job it’s submitted for. Precisely! But you’d be shocked how often they don’t.
And I’m not the only one who feels this way – it’s the same for my recruiting and HR colleagues, and for most hiring managers I’ve worked for. I could point you to a dozen articles on LinkedIn, blogs or the advice sections of the big job boards that will tell you the same thing: most resumes don’t actually look like a clear fit.
Want to know the biggest kick in the pants?
I KNOW (from occasionally getting surprised when I call someone with an ‘iffy’ resume) that many of the people behind those resumes have the skills and experience to do the work I’m trying to find someone to do.
I once had an acquaintance in human resources (a person I knew from networking events) send me a resume for an HR job at a company where I recruiting who didn’t put ANY of her most relevant experience in the resume, but expected that she’d still get an interview…just because she was a senior HR person.
She had experience that would have made her a reasonable candidate for the job; she just didn’t put it in the resume!
One of my “paper mentors” in marketing is Perry Marshall, and he taught me a few years back:
“In marketing, it doesn’t matter how good you are…”
What matters is how well you COMMUNICATE how good you are. You can be the best programmer on the planet, but if you can’t tell people why they should care, you’ll be programming in your kitchen for free instead of getting paid for what you can do.
To be fair, it’s not all your fault – most people are trying to follow the “HR rules” and only send a few pages of information, usually written at a very high level, hoping to do something very difficult: match the right pieces of years of complex job history to a terribly written job ad.
If you’re like them, you’re hoping someone, somewhere will interpolate between the data points you’ve written and see how great you are…but you’re not getting calls for one simple reason:
You’re NOT speaking their most fundamental language!
Stop blabbing on about what you DO,and start telling them why they should CARE.
Practically every resume I get as a recruiter forces me to read between the lines – to take a high-level picture of what someone did on a job and figure out, “Will that help me in my the specific case I’m recruiting for?”
Does that surprise you?
- Do you think most corporate or for-fee recruiters and HR people have the know-how to read between the lines in your field and figure out whether the tasks you did in past jobs will get the right results in the one they’re recruiting for?
- Do you think they have time to read, absorb and interpret every word in your resume when they’ll get 200-500 resumes for every job (and are probably recruiting for 10 or more open positions at a time)?
- Do you think they will carefully consider each candidate who sends in a resume, even after they have people in the interview process?
- In your heart do you believe that “good companies” will actually invest the time to really probe into someone’s background before they discount them as a candidate?
Then forgive me for being blunt, but you’re living in a fantasy land. The truth is that most of the evidence you could be presenting is still in your head, not on paper. You’re stuck in a classic Catch-22:
If they brought you in for an interview, you’d do just fine…but they until you make it crystal clear on paper.
In fantasy land, you’re stuck with only one course of action – keep firing those resumes in there and hoping for a hit…kind of like blind archery.
Ready for reality?
If you’re not getting results, your resume, like many, may suffer from a common problem: it’s not explicit about the results you’ve produced and what it means for other potential employers.
That means your resume is like a dirty glass-block window…no one can see any details of your true shape, they’re just guessing what you look like based on confusing blobs of information inside a rough outline.
Instead of telling a reader what you can do, how you did it and offering them realistic proof, you’re forcing them to guess based on outlines and fuzzy logic.
Recruiters and hiring managers are NOT in the guessing business.
In fact, I’ve told recruiters I have trained and managed what I learned a long time ago – we’re not in the ‘possibility’ business, we’re in the ‘probability’ business.
When I See a Resume That’s Clearly a Match I Pick Up the Phone. When I Have to Guess, I Usually Pass – Period.
That follows another time-honored marketing principal – “Confused Buyers Don’t Buy!” If you want more interview calls, you must communicate your skills more clearly.
Tell the truth: how many resumes have you submitted for jobs you think you are perfect for, only to get nothing but maddening silence in return? How many times have you been called for a job that isn’t a match at all…because the recruiter was confused about what you do?
If you don’t clearly, rapidly state what you’ve accomplished and how it relates to the job at hand, you lose. Fast…if you’re not clearly communicating the manager or recruiter will toss your resume aside with no more thought than tossing empty peanut shells on the ground at a ball game.
I Can Help You Compel More People To Call You.
A moment of honesty…this eBook won’t help you if:
- You’re working in an industry that doesn’t have any jobs…
- You’re “unemployable” for one reason or another…
- You’re not willing to do a little work…
- You are getting calls but not getting offers (you need a different kind of help)…
But if you’re an average professional with a solid track record struggling to get noticed in this crowded market, this eBook could change everything for you.
It will show you how to focus on results (from their perspective), stop presenting broad swaths of information and put what a hiring manager wants – right in their face instead of buried in the resume.
I have spent the last 16 years of my life helping companies hire people, and I know what they look for when they spend money to add new staff. I know how different people in the corporate world think when it comes to credibility, communication, what will get you knocked out fast, and what kinds of information can get you IN the door, even if you’re not the best candidate in the stack.
You need the right tools to get in the door…so let me help you build -
A Resume That Won’t Take “No” For an Answer.
Build a More Effective Marketing Tool NOW!
This short, easy-to-read guide will focus you on the right steps to un-cluttering your resume and getting it matched to the job perfectly every time.
You’ll discover:
- Three things you can immediately to do get more calls – and three things you can’t ever do anything about (pg. 3)
- Five instant checks to see if your marketing is following tried-and true direct-marketing power concepts (pg. 5)
- Stop readers in their tracks (in a working world that’s going too fast for your good) by using fundamental Google advertising secrets (pg. 7)
- Craft perfectly on-target “here’s why you should read this” information for every job you’re qualified for (pg. 14)
- How to tell captivating stories that grab a reader’s attention by first understanding what your ‘ideal client’ wants to hear (pg.15)
- Ways to look like a ‘solution’ to their problems on paper – a simple-to-use formula for understanding what will be most appealing from your past and how to represent it in your resume (pg. 17)
These concepts are written in simple ‘how to’ format – you will rapidly generate a resume that gets more people to start nodding along and thinking, “I need to meet this person.”
Plus:
- How to instantly reduce doubt and confusion in a reader’s mind with the two simple, critical places where ‘context’ is essential
- What your cover letters must say to your three most important audiences – and they each want to hear something different
- How to rake in the responses without breaking the “HR Rules” by using a simple structure that stacks up proof that you can get the work done
- Ways to get in the door more often by building more credibility on paper with information you already have at your fingertips
- How to customize your resume (every time) in just a few minutes, using compelling, modular stories in your resume
- How to rapidly turn your current resume in a marketing machine regardless of which of the three types of resume you currently have
- Easier interviews – how adopting these simple changes will make interviewing easier when you do get in the door
- Create compelling arguments that will get you more calls using the three “Elements of Credibility” used in all professionally written marketing
- Get it done easy samples - incredible resume samples included from multiple career niches that show you the concepts in action
40 pages of potent marketing know-how for job seekers who are ready to move ahead.
This is the same powerful resume system my clients use to shape their marketing tools into well-honed weapons for the battle of job searching – that get them in the door for plum jobs, sometimes even jobs that are created JUST FOR THEM.
You’ll get the information in an instant PDF download.
Start Knocking Down Doors and Getting Interviews
If you’re paid like my average client (they make about $82,000 per year), every day you waste with a bad resume is like throwing $400 in the trash.
If you don’t know basic marketing concepts that can grab attention and get people to call you, this job market is going to be particularly brutal for you.
I charge clients $125 per hour for personal coaching, but I’m only going to ask you for $27 for this eBook – very, very little for 3 accumulated years of experience shaping resumes that get people noticed and back to work.
I can’t guarantee you how fast it can help you, but look at it this way: if you got a job even 45 minutes fast than you would have (much less a week or a month) without this help, you will have paid for this book.
Since it’s an eBook, there’s no extra charge for shipping and handling…and no waiting for the post office to deliver your book to you. Click here and you will be on your way to finding the weak spots in your personal marketing literally within a few minutes!
Need a little extra incentive? How about some free coaching:
At the back of each eBook there’s a coupon good for a 30-minute resume review session. Once you’ve re-written your resume, you can request a session to see how well you’ve implemented…and sharpen your resume and cover letters even more. I’ll meet with you on an online ‘webinar’ so that we can work to sharpen and edit your marketing documents in person.
So you get $62.50 of consulting time plus thousands of hours of distilled knowledge on self-marketing, all wrapped up in a $27 eBook!
And you’re getting multiple sample resumes to make everything even simpler. Just to make sure you’re completely comfortable, here’s what I do guarantee…
My “I Don’t Want Your Money If I Don’t Earn It” Guarantee:
Just like everything else I do, if this doesn’t help you, then you have every right to not have to pay for it. So download the product. Use it. If it doesn’t produce interviews for you, contact me with proof of your efforts for a complete, 100%, no-nonsense refund.
Don’t wait another minute…you can rapidly reshape your resume…and if it doesn’t help you, I’ll refund your money. You can download this information and get started RIGHT NOW getting seen for more of the job opportunities you know you can win.
Scott Birkhead
President
Most Placeable Candidate
PS – don’t forget. Once you download and read the eBook, then make your revisions and alterations and EMAIL ME for 30 minutes of 1-on-1 coaching to perfect your resume.
PPS – I guarantee the value of this information – use it, and if you don’t get better results, I’ll refund your money.