Monthly Archives: August 2009

Run!

I was at a Starbucks the other day in a strip mall and got the thrill of the week from a little boy with new shoes.
He was outside and I watched him through the window…tirelessly running up and down the sidewalk while his mother watched him from her table on the sidewalk. He’d race down [...]

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Small Biz Marketing Tactics for Job Seekers

So many great small business ideas and passions burn up on re-entry into the real world, and the primary reason is that people won’t fall in love with the idea of marketing themselves.
Same for job seekers.
When a bad market exposes weak marketing skills, many people lose confidence in themselves, grow cynical and end up in [...]

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All Our Cars Have Tires and Steering Wheels

Taking a break from my regularly scheduled work today to rant about the crap at the top of most resumes…
Job seeker – please…read:
You say:
“15-year, senior-level experience in process improvement and implementation.”
I say:
So the hell what?
Why do I say that? Because that’s precisely what the person reading your resume is thinking. They’re probably nice corporate HR [...]

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Why You Don’t Market Enough

You’re good at what you do.
So what?
If you’re a job seeker, you may have noticed that just being good at what you do isn’t enough right now. You want in, yelling your qualifications to anyone who will listen, but still the doors remain closed.
Emerson once said, “Build a better mousetrap and the world will beat [...]

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Cover Letter Smack-Down

OK, so maybe ’smackdown’ is a bit on the hyperbolic side. But…
I have pretty strong opinions about cover letters. As I’ve followed job hunting experts, career coaches and recruiters on blogs and twitter, I see lots of conflicting advice about them:

What is the primary purpose of a cover letter?
What goes in them and doesn’t?
Are they [...]

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