Will your career ‘story’ have the ending you want?

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The seeds to your absolute, total peace and satisfaction with your career are mere inches away. They’re inside you!

Imagine for a minute…really, close your eyes and imagine: you’re home on Friday in the late afternoon, sitting on your deck, having a drink and basking in the glow of your week at work. You’re completely satisfied because it was a really great week.

Now – write down  your personal definition what makes a great week at work.

I’ve asked this question to almost a hundred clients in the last few years and they all have different definitions. But they all follow a central theme:

  • I am somewhere that I can be who I am and live out my values.
  • I am doing what I’m passionate about and good at.
  • I get the kinds of rewards I crave from the people around me.

If you really did this little imagineering exercise, congratulations!

Only three questions stand between you and the fulfillment of that dream:

  • Have you defined it enough to know what it is and is not?
  • Do you know why someone should choose you for that kind of work over any other possible candidate?
  • Can you keep yourself in the ‘jet stream’ of those kinds of opportunities?

The truth: job markets will go up and down, forever. “Recruiting best practices” will change with the supply and demand for people. One year you’ll be the apple of some market’s eye, and the next you’ll be left behind.

The truth is that your destiny is in your hands alone.

Will you accept that responsibility? Will you discharge it with zeal, passion and the best tactics you can find and implement?

I’d be honored to help you. I help people go beyond ‘wanting’ something to implementing the steps to GET there. I consult and teach them to take concrete marketing actions to find satisfying, personally meaningful employment whenever they need or want to.

Why do people choose me over other providers:

  • Fast, direct and tough – a kick in the seat of the pants to get you on the right track.
  • Gritty expertise from 727 hires worth of secrets from deep in the strange minds of hiring managers and HR people.
  • Guided, personalized and uniquely tailored to you.
  • Built to rapidly generate marketing sense, tools and tactics that are as ruthless as it takes to get the job done.

You can see in as little as 45 minutes whether I can help you or not.

 

Scott Birkhead

Self-marketing coach for those determined not to get left on the sidelines.

Free Videos for Job Seekers

“Above the Fold” on Your Resume

The top 1/2 of your resume will make or break your chances. Here’s a short free video on why, and what to do about it.

There’s even a no-cost cheat sheet you can download!

Watch Resume Video Here:

How to Go Around HR

Wish someone would just lend you a helping hand instead of having to go stand in the HR line with 358 other people? Here’s a short video on what it takes to get someone’s attention and get them on your side to get in for more interviews.

You can also download an ‘over the shoulder’ PDF of me showing you how it’s done.

Watch Around HR Video Here:

Testimonials

“Dear Scott,

Wanted to let you know I did get the job offer as the Regional Vice President for the National Kidney Foundation.  I begin June 1.   I am really thrilled and wanted to thank you for all your help and the great classes and advice you gave me.

The program was great – fast paced, I enjoyed the work we did outside of class as well as in class. I liked the homework. It was relevant and thought provoking. I was surprised to learn so much about emotional buying:  I have always tried to sell features and benefits of my skills, so this was definitely new to me. Once I used the resources of emotional buying I immediately began to connect with all the different levels of people I interviewed with from HR to board members to my boss and I believe I ultimately got the job because of this.

I used so many of the “lessons” you taught ,especially the part about reaching the emotional level of selling myself.  That made all the difference.

Count on me as a reference.”

Kathy Wegner
Denver, CO

MORE FROM SCOTT’S CLIENTS

One obvious thing killing it for job seekers

Want to know what’s killing a lot of job seekers? Laziness.

Here’s a simple example: a job seeker sees a job he thinks he’s a fit for out there in cyberspace. He follows a link from a job board to a company website, reads up about the company and job and decides to take the time to submit.

So he writes a nice cover letter and then creates an account on the company’s system, builds a profile, attaches or pastes in his well-crafted cover letter, and hits the button.

Then he thinks, “Hey…I wonder if they have some other jobs?” So he goes to the general career page and looks for other jobs in his field.

Lo and behold, there are other jobs that he could do, some of which are as good a fit as the initial job he applied for. So the job seeker clicks the buttons on those jobs…and uses the same cover letter to apply for the job.

Now, imagine the recruiter or HR person on the other side of that job system.

She logs in to the system over her first cup of coffee, looks at the incoming resumes for Job A and sees a resume and cover letter from our intrepid job seeker. The cover letter says, “OMG…I can’t believe ‘Job A’ exists – it’s perfect for me, exactly what I was hoping for. I’m so qualified you’d be a complete moron to hire anyone else for this job.”

Then our intrepid recruiter moves on and sees the same candidate has also applied for Jobs B and C…topped with the same cover letter. Which says, “OMG…I can’t believe ‘Job A’ exists – it’s perfect for me…” Yadda, yadda yadda.

What do you think that says to the recruiter?

Take your pick…I’m too lazy to rewrite this cover letter; I don’t know what I really want to do; my motive is a paycheck; please take pity on me and interview me.

And even if you’re a middle-aged cynic like me who’s been unemployed in a tough job market and understands that you probably CAN do 3 or 4 different jobs, guess what? If the recruiter eventually sends a link to your letter and resume in their system to the manager of Job B, that person will click on it and see your cover letter that says, “I’m all about Job A.”

And he’ll pass. Simple as that. The manager will believe what you said and in his mind a little voice will say, “This guy really wants to do A.”

If you think most managers are enlightened, flexible and talent-driven when it comes to translating resumes and making decisions about who to interview, you’re just not being realistic. They are out there, but they are the exception, not the rule.

Many of them may be top-20% in their areas of expertise or as managers in general, but VERY, VERY do hiring often enough to get really good at interpreting the value, credibility and accuracy of a piece of paper (which, cynically, isn’t often very good.) Companies don’t teach this and most are as worn out with the low-value, high-volume part of job hunting as you are from their side of the desk. And (on their behalf) most resumes don’t tell even a tiny fraction of the story…it’s just a bad medium.

Don’t scowl and waggle your finger at them either – it’s human nature to not be good at stuff you don’t do often (even if it IS really important) and probably true for you too! I know it is for me in areas of life I don’t touch on or need very often.

That, my job-seeking friend, is why I tell you that it’s really up to you to stop being lazy.

Some basic steps – if you see a job and follow the link to the company site:

  1. Review ALL the jobs in your domain on their site, not just the first one. You honestly can’t expect them to take you seriously if you submit for 3 or 4 jobs…just doing it makes you look desperate.

    Take your shot at the BEST job for you. Then, if you get in and ace the interview but are wrong for that particular job, you’ll have inside supporters who can and might introduce you to other managers for other jobs.

  2. Customize your resume and cover letter. If you haven’t gotten that from the millions of expert blogs on job hunting by now, you’re not just lazy, you’re asleep at the wheel of your own career. Focus on their needs and how your background matches. Stay away from generalized hot air blowing about how great you are. If it’s on point, use it. If it’s not, it really IS NOT helping you.
  3. Go find other ways in besides the HR channel. I know one of the motives behind multiple submissions is that you think more than one recruiter may be managing the jobs, and you may convince one but not the other. That’s usually only true in the biggest of companies…usually one or two people are sifting the mountain of resumes. And they can see if you’ve submitted more than one regardless. So instead of being lazy and submitting online 3 or 4 times, go find OTHER PEOPLE outside HR to approach about the best job.

    Or at least wait for a few days between submittals. If you get an electronic rejection or no word, politely email the HR person and say, “I realize I might not be at the top of your list for Job A…could we have a short conversation about Job B? I’ve done some great things in that area too.”

I know the systems are complex, difficult and mind-numbingly boring. But don’t let that lull you into a sleepy state that causes you to shoot yourself in the foot.

It’s your foot.

And honestly you are the one shooting the resume bullets.

Be careful.

What I Can Do For You

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Do you need help getting your feet back under you in this tough market, or to prepare yourself to move on to another position?

You’re in a unique spot – where you can get tactical job hunting skills, long-term perspective for your career, and direct self-marketing information packaged specifically for people who want to quickly ‘crack the code’ on how to find work that will suit them in every possible way.

One-on-One Coaching Services – designed to deliver one-on-one assistance to qualified job seekers who want individual attention, lots of writing help, and someone to act as agent, advocate, mentor and coach.

eProducts – short, simple-to-use, low-cost products you can use to rapidly improve what you’re doing in the most critical parts of your job search.

Not Sure – sometimes it’s difficult to know what you need. Is it best to start over from scratch and completely rebuild your self-marketing? Or do you fix a few things that  are broken , but otherwise you’re doing OK…or do you just need some coaching and accountability to regain your confidence and get results?

If you’re not sure, and you’d like an opinion, I offer a short 30-minute structured chat to help.

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